
COMING SOON
Where B2B SaaS marketers gather, connect, and grow
Ever wondered what happens when 150+ SaaS marketers get together? Let’s find out.
One day in September, in London.


Not your typical marketing conference
Meet, connect, and actually build relationships
Carve out time to meet like-minded, ambitious marketers just like you
Hear unique insights you can implement the next day
Curated speakers and subjects, so there’s no fluff – just lessons learned
Get inspired, have fun,
and think bigger
Discuss, listen, and share in an informal setting
B2B SaaS marketers need each other, more then ever before.
Let’s be honest: marketing is under pressure on all fronts. Needing to drive more MQLs than ever, but with better CAC. Being on the hook to invest in brand, while also expanding to new segments. Fighting for budget, constantly justifying our value to sales and execs, and trying to move fast – but blocked by barriers at every turn.
And then there are the personal challenges of being a marketer. Trying to retain some element of work/life balance. Trying to get advance your skills without anyone to learn from. Plus, figuring out what it means to progress in your career is like driving into the jungle without a map.
There’s only one way forward, and we can only move forward together.
Assembly (noun):
a group of people gathered together in one place for a common purpose
The purpose is simple:
- Get smart, ambitious people in a room together
- Inspire them with real-world case studies, experiences, and lessons learnt
- Foster community, with space for vulnerability and connection
- Encourage open discussions about common challenges and solutions
- Celebrate the achievements and potential of SaaS marketers
SaaS Assembly is more like a day camp than a conference.
Expect lively discussions, genuine interactions, and a supportive community that reignites your belief in SaaS marketing again. Come ready to learn, share, and grow in an environment designed to spark creativity and collaboration.
Your day is designed for learning and connection
08:45
Registration
09:30
Welcome
09:45
Session 1
10:15
Session 2
10:45
Break
11:15
Breakout discussions: Work #1
You’ll move into groups based on your company size and role title
12:15
Session 3
12:45
Lunch
13:45
Panel
14:15
Session 4
14:45
Open mic
Got a case study or tips to share? Want to try out public speaking in a supportive space? Get on stage and try it out. 5 slides, 10 minutes or less.
15:15
Break
15:45
Breakout discussions: Career
You’ll move into groups based on your company size and role title
16:00
Closing
16:10
Networking drinks
Speakers
Carefully chosen and vetted for unique takes and experiences, you’ll hear from SaaS marketing pros who’ve been there, done that, and got the t-shirt.
If you’ve got an interesting story, overcame monumental challenges, or found a secret cheatcode to SaaS growth you want to share with others, you should apply to speak at SaaS Assembly.
Drop me an email ([email protected]) or get in touch on LinkedIn or Twitter/X if you (or someone you know!) would be a great speaker.
Our venue: not a stuffy conference theatre

✓ Close to tube, bus, and train
✓ Light, bright, and airy
✓ Laidback and chilled space
Somewhere cool, in London
We’ll be assembling somewhere in London. Location dropping soon!
Get your ticket now
Founding supporter
£99
- Entry + unique badge
- Insightful sessions
- Curated breakout sessions
- Break drinks and snacks
- Fun lunch
- Free happy hour drink
Early-bird: save 23%
£149
- Entry + badge
- Insightful sessions
- Curated breakout sessions
- Break drinks and snacks
- Fun lunch
- Free happy hour drink
Individual
£199
- Entry + badge
- Insightful sessions
- Curated breakout sessions
- Break drinks and snacks
- Fun lunch
- Free happy hour drink